During the Summer of 2019, I was an Intern at PITCH in Culver City. Our internship project was to create a DIY Tutorial that would entertain and engage a millennial audience in a unique way utilizing the strategy line “revitalize your space without compromising your values.”

Thats when we realized that all Millennials just want to be heard, so why wouldn’t their furniture feel the same?

We decided to listen.

Introducing: The Couch Whisperer

 

 

All 10 interns took this project from start to finish, experiencing each part of the advertising process, from insight mining, to concepting, all the way to presenting the final product to the client. It was a fun and enlightening project to be a part of. Here are a couple of photos of us along the way.