Agency: RPA
Art Director: Samuel McKinney
Copywriter: Walker Pfost
Fun Both Ways
In the past, when people signed up to get information about a new model release, Honda would mail a brochure out. In order to cut costs and garner more interest for the Civic release, we came up with a concept and commissioned Pete Lloyd to create two digital posters to embody the feeling of driving the daring Sport trim as well as the mysterious Touring trim.
AllTrails | UNICEF | Apartments.com | Honda Civic
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