Website Tracking – Territory Won
To help people feel like they’re fighting back against the cable companies, we have a website that mimics the coverage maps of telecommunication companies and leverages it as a territory control map. Call to action buttons are used to get them to sign up and join this community, or recruit their friends to the cause.
Ambient Viral Marketing – Cable Soldiers
Playing off of the monopoly of cable companies and the feeling of being oppressed by them, we have costumes and weapons built that imply a militaristic control of the “evil” cable companies. Banners hung up and soldiers marching through the crowds at certain events, along with a town cryer denouncing their oppression.
Related Projects
